How good customer service can help realty developers cope with post COVID-19 scenario
There is no doubt about the fact that customer service is an essential aspect of any business and real estate is no exception. It is the easiest way of marketing your product or services. However, undermining the importance of good customer service can hamper the health of a brand by a longway.
A bad customer service not only damages the reputation of a realty developer, but also pushes the customers away. The buyers often share a bad experience of purchasing a property, rather than reviewing a good one. Real estate is known for being a place where a bad news travels way faster than a good news.
The advantages of offering a good customer service are many. According to the experts of the industry, a buyer with a good experience sticks to the same builder for future purchases. While it is not required to mention that a customer with bad experience will look for other options immediately. In the post Covid-19 era, the developers will need to offer value-added services to the customer to stay afloat.
When a customer experiences any problem, he is more likely to vent out the frustrations on various media platforms that gives a bad name to the business. Today, many people consider these reviews before making a decision regarding buying or selling property.
Any feedback from your clients or customers can make or break any business. About 95 per cent of the customers usually tell at least one person about a bad experience, while 54 per cent share it with at least five other people, making it important for the businesses to brush up their customer service.
Both online and offline reputation of your business can determine the course of your journey, post Covid-19. For realty developers, all these factors are more important than other businesses, as the market dynamics keep changing in this billion dollar industry.