Virtual Reality in Real Estate: Evolution of Property Tours
WYSIWYG looks like a sophisticated medical acronym until people learn that it actually stands for ‘what you see is what you get’. WYSIWYG objects provide people with an instant preview of what they’re ordering. Imagine if it’s application in the real estate industry. Well, welcome to 2017, where the use of virtual reality in real estate is making it possible for potential real estate buyers to take an immersive tour of the property.
The brainchild of Gautam and Tithi Tiwari called SmartVizX is what’s making the revolutionary change. The architect couple found this company two years ago when they discovered a huge communication gap between the customers and real estate agents. Most of the brochures featuring residential projects have an amateurish plan printed on a cardboard surface.
2D plans are converted into 3D models for the VR platform. It might seem to be a poor attempt at simply copy-pasting 2D images of the proposed project in a 3D environment. Don’t be scared, the 3D perspective is lively with furniture, dynamic light sources, and intricate flooring. ‘Virtual reality in real estate’ is an amalgamation of architecture and gaming software. Customers just need to wear the headgear (most probably Oculus Rift). The two-year-old company has worked on six projects across Gurgaon and Noida. Converting a real estate 2D design into 3D can be a costly affair. The price can go from Rs 5 lakh up to Rs 20 lakh.
Real Estate firms are feeling optimistic with this technology even though it’s expensive. According to a project head who used the services of SmartVizX, this technology is experimental but informed purchase. Virtual reality is slowly taking over the market and it’s time for the real estate sector to make changes. Customers have also expressed pleasure in using an engaging platform to look for apartments. They can now easily compare and choose between multiple alternatives.