Once upon a time, rooftop pools, climbing walls, pet-washing stations, and golf simulation rooms were amenities that would genuinely help sell a high-end condo.
But as the luxury market expanded after the financial crisis, developers bent over backwards to up the ante, hawking screening rooms, wine cellars, bocce courts, and concierges until so many buildings had them that they seemed like one big blur of luxury add-ons.
In the hope that buyers have not become completely immune to fancy treats, a new development in Sunny Isles Beach, Florida, in the US is offering something so over the top that it’s actually in the sky. With every purchase of a condo at the 61-unit Aurora, owners get a one-year membership to JetSmarter. The company lets users charter private jets in 170 countries.
“It’s very competitive here, so why not do something really cool?” says Tim Lobanov, managing director of Verzasca Group, the Aurora’s south Florida-based real estate development company.
Normally the membership is $9,000 a year, so this enticement is a bit more dazzling than a free toaster-or a yoga studio.
At Aurora, two- and three-bedroom units start in the low $800,000s and go up to about $1.5 million. Sizes range from 1,500 to 2,100 square feet. JetSmarter offers free shuttles to members to and from Los Angeles, New York, and various Florida and Texas cities, and sometimes members can also score free last-minute seats for their nonmember friends and family.
Unfortunately, the Aurora does not come with its own landing strip. You still have to get yourself to the airport, though JetSmarter can get you there in a helicopter.
The Aurora isn’t the only development offering easy access to private planes. Residents can even choose the food and movies they want to see while in the air. bloomberg.